OUR VISION

European leader within health and well-being

OUR MISSION

We want to help people to a healthier life

STRATEGY

Midsona endeavours to enhance its position and achieve growth by focusing on four strategic pillars:

LEADING BRANDS IN PRIORITISED CATEGORIES

We develop and market strong brands within health and well-being in the Nordic countries as well as on the rest of the European market.

COST-EFFECTIVE VALUE CHAIN

We work continuously to evaluate our product range and our suppliers to ensure the best terms and quality.

During autumn of 2016 a project was initiated to review the coordination of production and purchasing and during spring of 2017 we started to work to create a Group-wide IT-platform.

SELECTIVE ACQUISITIONS

Acquisitions are an integral part of Midsona's business. In recent years, we have acquired strong Nordic companies and brands within health and well-being.

An evaluation and inventory process has been initiated  for potential acquisitions in Europe, outside the Nordic region.

HEALTHY AND SUSTAINABLE CULTURE

Midsona's sustainability strategy is based on the Group's mission - helping people to a healthier life. To us, this means the possibility to feel well without compromising the ability of present and future generations to feel well. Our products should be available for a healthier and sustainable life. 

We also work within several areas to promote a healthy culture among our employees, to ensure that we practice what is preached.