European leader within health and well-being
We want to help people to a healthier life
Midsona endeavours to enhance its position and achieve growth by focusing on four strategic pillars:
LEADING BRANDS IN PRIORITISED CATEGORIES
We develop and market strong brands within health and well-being in the Nordic countries as well as on the rest of the European market.
COST-EFFECTIVE VALUE CHAIN
We work continuously to evaluate our product range and our suppliers to ensure the best terms and quality.
During autumn of 2016 a project was initiated to review the coordination of production and purchasing and during spring of 2017 we started to work to create a Group-wide IT-platform.
Acquisitions are an integral part of Midsona's business. In recent years, we have acquired strong Nordic companies and brands within health and well-being.
An evaluation and inventory process has been initiated for potential acquisitions in Europe, outside the Nordic region.
HEALTHY AND SUSTAINABLE CULTURE
Midsona's sustainability strategy is based on the Group's mission - helping people to a healthier life. To us, this means the possibility to feel well without compromising the ability of present and future generations to feel well. Our products should be available for a healthier and sustainable life.
We also work within several areas to promote a healthy culture among our employees, to ensure that we practice what is preached.