Promoting a healthy lifestyle
What someone eats and drinks is an important part of a personal brand. This is driven by a strong health trend, combined with a desire to take responsibility for our environment. Foods consequently play an important role in a healthy lifestyle.
Over the years, Midsona has built up solid knowledge of the role that foods play in people’s well-being and health. This insight guides our strategic decisions, for example in new acquisitions or investments, while underpinning our work on innovation and product development.
Our objective is to produce and market products that make it easier for people to live a healthier life. If this is to be credible, we must look at how we ourselves act internally. We believe in a healthy culture among our representatives and make broad efforts in several areas to make sure that we practise what we preach.