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Financial overview
Reports
Financial calendar
Key figures
Targets & performance
Analysts
Rights issue 2022

Financial overview

The share
MSON B
Top shareholders
Capital %
Votes %
Stena Adactum AB
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12 månaders trend
48.13
%
46.9
%
Dec 23, 2024
Charles Jobson
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12 månaders trend
5.04
%
4.91
%
Jun 22, 2023
Nordea Funds
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This is some text inside of a div block.
12 månaders trend
3.08
%
3
%
Dec 23, 2024
Rune Bro Róin
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This is some text inside of a div block.
12 månaders trend
2.59
%
3.16
%
Dec 23, 2024
Ralph Mühlrad
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This is some text inside of a div block.
12 månaders trend
2
%
1.95
%
Jun 26, 2024
Source: Monitor by Modular Finance AB. Compiled and processed data from various sources, including Euroclear, Morningstar and the Swedish Financial Supervisory Authority
Key figures

Reports

Report archive
Latest report
Interim Report Q3 2024
October 23, 2024
PDF
Webcast
PDF presentation
All annual reports
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
Annual & sustainability
report 2023
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Financial calendar

Upcoming events
25
Apr
2025
Interim report Q1 2025
Add to calendar
07
May
2025
Annual General Meeting 2025
Add to calendar
17
Jul
2025
Interim report Q2 2025
Add to calendar
22
Oct
2025
Interim report Q3 2025
Add to calendar
29
Jan
2026
Year-end report 2025
Add to calendar
23
Apr
2026
Interim report Q1 2026
Add to calendar
16
Jul
2026
Interim report Q2 2026
Add to calendar
21
Oct
2026
Interim report Q3 2026
Add to calendar
For reports, link to webcast will be posted two weeks before.

Key figures

Key figures

Net sales overview
Sales per category in 2023
KPI overview
2023
2022
2021
2020
2019
Net sales growth, %
-2,7
3,3
1,7
20,4
8,0
Gross margin, before items affecting comparability, %
25,9
24,0
27,0
28,1
29,5
Gross margin, %
25,3
22,5
26,9
28,0
29,3
EBITDA margin, before items affecting comparability, %
5,7
4,9
8,3
10,5
9,4
EBITDA margin, %
4,9
4,5
8,7
10,9
9,2
Operating margin, before items affecting comparability, %
1,6
0,8
4,2
6,6
5,7
Operating margin, %
0,8
-11,9
4,3
6,9
5,5
Profit margin, %
-0,9
-13,6
3,0
5,5
3,8
Return on capital employed, %
1,0
neg.
4,1
6,6
5,0
Net debt, SEK million
496
774
1436
1584
1353
Net debt / Adjusted EBITDA, multiple
2,7
4,4
4,4
4,2
4,4
Equity/assets ratio, %
64,9
62,8
54,4
45,1
48,6
Free cash flow, SEK million
315
180
The group - Q4 2024
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Division Nordics - Q4 2024
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Division North Europe - Q4 2024
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Division South Europe - Q4 2024
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability

Targets & performance

Profitable growth
Target
3-5%
Organic sales growth*
Own brands >5%
Midsona's consumer brands account for ~60 percent of Group sales (2023)
Selective growth for private label and licensed brands
Outcome 2024
-0.7%
Organic sales growth
Outcome 2023
-6.6%
Organic sales growth
*Change in net sales in local currency, excluding acquired and/or businesses and/or brands
Higher margins
Target
>8%
Group’s EBIT* margin 2027
Higher share of sales from own brands
Strong cost synergies from Group-wide sourcing and specialised production
Profitability before volume for private label and licensed brands
Outcome 2024
3.4%
EBIT margin
Outcome 2023
1.6%
EBIT margin
*EBIT/Operating profit margin, before items affecting comparability
Capital structure
Target
<2.5x
Net debt/EBITDA*
Outcome 2024
1.6x
Net debt/EBITDA
Outcome 2023
2.7x
Net debt/EBITDA
*EBITDA, rolling 12 months including pro forma EBITDA from acquisitions and excluding acquisition related costs.

Targets & performance

Profitable growth
Higher margins
Capital structure
Target
3-5%
Organic sales growth*
Own brands >5%
Midsona's consumer brands account for ~60 percent of Group sales (2023)
Selective growth for private label and licensed brands
Outcome 2023
-6.6%
Organic sales growth
*Change in net sales in local currency, excluding acquired and/or businesses and/or brands
Target
>8%
Group’s EBIT* margin 2027
Higher share of sales from own brands
Strong cost synergies from Group-wide sourcing and specialised production
Profitability before volume for private label and licensed brands
Outcome 2023
1.6%
EBIT margin
*EBIT/Operating profit margin, before items affecting comparability
Target
<2.5x
Net debt/EBITDA*
Outcome 2023
<2.7x
Net debt/EBITDA
*EBITDA, rolling 12 months including pro forma EBITDA from acquisitions and excluding acquisition related costs.

Analyst

Midsona's analyst is ABG Sundal Collier. Click below to read more on their website.

See more

Rights issue 2022

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